‘The most important relationship is between the brand and the customer’
I participated in a fireside chat at the Vibe Martech Fest 2021 about the customer journey and the approach from the industry.
"The most important relationship is the one between the brand and the customer. It doesn’t matter if you are a CIO, CMO, CEO or CFO — everyone needs to be focused on this relationship. Everyone has skills they can use. We are focused on pivoting their area of expertise towards that unified goal.”